Honda Brio (read Bree - o) - The new Car advertisment

Honda' new launch 'Brio' has been in news because for its competitive pricing in the 'Hatchback' Category. The start price is Rs 3.95 lakhs, good for a hatchback.Well my objective is not to talk about the Car (as I am not an expert), though whatever I have heard of I think it a best buy...so anyone considering to buy- go ahead. You can read about the reviews on various Auto websites.

Coming back to my main agenda - the Brio advertisement in today's (20 Sept 2011) TOI (Times of India) - at a first glance I really liked the big two full page advertisement and the word 'Love' actually caught my attention:). The whole campaign message is "Love is a beautiful thing only when it is returned" and second pages unveils the full copy that reads as "You wanted a car you'll love. We built a Car that will love you back".

Thank god they had a further explanation otherwise the first line is totally depressing, I don't think I should give an explanation for this and don't intend to give out philosophical gyaan (knowledge). The tag line for Brio is good "It loves you back" - quite personal & emotional. The word 'love' is something that everybody can connect to (no age bar) and the whole line is giving a 'life' to Brio. Quite a smart move by the agency..but only if the 'first opening line' could have been changed to something like this "It's complete when your love is accepted" (something on these lines) but nevertheless a nice campaign.

Good Points:-
- Tagline is good
- The whole creative is simple and nice and they have supported it with important car feature images and top view visual of the Car (that gives you the complete idea about the Car)
- They actually have taken effort to explain people how to pronounce 'Brio' (read Br-ee-o), it has been mentioned in the body copy. Though it could have been placed outside the copy so that it stands out. But overall a nice thought as many people pronounce it differently, other Manufacturers should take this cue and do it same for their brands too.

I have already mentioned the not so good point - the opening title. Also they can do a lot more with visual with this nice/emotional "tag line".

Overall good decent creative:), simple and direct.