I wanted to blog about this one since I saw the TV advt, what a campaign!
Background: JustDial is an online search classifieds (I prefer to call it that, kinda used to 'Google' for everything hence find it difficult to term anything else as a search engine). It also provides services on phone, I guess it started with services via phone and then extended itself to online as well as SMS service.
The Campaign: 'JustDial' has really decided to cash on the most used marketing jargon 'Bigger the Better'. How? Roping the biggest actor of Indian Cinema - 'Mr Amitabh Bacchan' the Legend..and then considering TV for the campaign, half of the job is done.
But what I liked the most is the 'tagline' (Kuch Bhi, Kabhi Bhi) and way the campaign has been executed. 'Mr Bacchan' has emphasised on the Pan India presence of Just Dial in an absolutely clear and simple way. The ad stands out for its direct approach; its non-cluttered and straightforward. We have often seen many celebrity ads but there is lot of glamour, unnecssary punch lines, lot of on-the face acting (ie when we know that all are acting and selling the product hard). Here is a fresh campaign that comes, speaks to you, informs, does its job without much hassle and leaves a great impression on your mind (Mr Bacchan is talking about some website/phone service that would help me to find anything, anywhere in India).
It's a great example of Clean Advertising. Obviously quality comes with a price! But its worth for:).
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